The Obvious Reason Richard Petty Came Back

[Blunderbus]

Here's a great ad from 1970. (In 1969 Richard Petty drove Fords.)




Wonder if they might consider doing a re-make of this ad, with the new drivers, new car, etc...


[This message has been edited by Blunderbus (edited January 10, 2001).]

[Blunderbus]

Here's a closeup of the text:



[This message has been edited by Blunderbus (edited January 10, 2001).]

[RedIntrepid9]

Man, it would be super-ultra-cool if they were to remake that ad.........

[This message has been edited by RedIntrepid9 (edited November 03, 2000).]

[Blunderbus]

DODGE TO UNVEIL MASSIVE AD CAMPAIGN AROUND CUP RETURN

Posted: Friday January 05, 2001 4:22 PM
Updated: Monday January 08, 2001 3:16 PM

By Mike Fish, CNNSI.com

ATLANTA -- Look for Daimler-Chrysler to kick off a huge advertising campaign trumpeting the return of Dodge to NASCAR Winston Cup racing in the coming days.

Everything is in place for the debut at Daytona, from the engineering and track tests to the selection of the drivers and the approval from NASCAR to go racing. Now, Dodge is ready to roll out what a company spokesman boasts will "probably be the single biggest marketing program in America this year."

The bulk of Dodge's national advertising centers on its return to Winston Cup after a two-decade hiatus. The ad campaign also figures to get a bump from the Dodge Intrepid sponsor partners like Coors Light, General Mills, Valvoline and Amoco.

"They're all tied together to help us get the Intrepid and Dodge brand messages out there, and they get exposure being part of one of the biggest stories in racing this year," says spokesman Dave Elshoff.

Elshoff declined to reveal financial details, but noted Dodge is the second biggest automotive brand in terms of corporate and dealer advertising.

You can also expect local dealers to be stocking special edition cars and trucks, along with other Winston Cup merchandise.
"You'll have to live off planet to miss the Dodge message in 2001," Elshoff predicts.

But will it sell more cars?

A study done last year by the Newport, R.I.-based Performance Research suggests that at least it opens the door to consideration. More than one-third (34%) of those interviewed said they would be "more likely'' to consider a Chrysler, Dodge or Plymouth vehicle if they were to again compete in Winston Cup racing.

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Scroll down for a great ad from thirty years ago, in case you missed it last time I posted it.


[This message has been edited by Blunderbus (edited January 10, 2001).]